To further enhance the broadcast experience of squash, both on TV and over the internet, the PSA entered into a creative partnership with MOOV Ltd, a leading broadcast graphics company in the UK.
“Following on from partnering with Total Sports Asia, who have already started pushing the PSA’s TV distribution on a global scale, we are delighted to have MOOV creating our ‘on-screen’ look,” said PSA CEO Alex Gough. “We recognize that we need a consistent look across all of our live World Tour events and this is a very exciting step for us to be taking.”
Other clients and events featuring MOOV expertise include Wimbledon, the ATP Tour and this year’s Winter Olympics for the BBC.
In addition to the visual presentation of live squash, MOOV are developing several systems including a “live” hand-held tri-referee scoring system, tournament and player data collation and an internal tournament management system for PSA.
MOOV will also run the graphics across PSA’s online venture, psasquashtv.com