In a move many might view as subtle, the men’s Professional Squash Association (PSA) has leaped into the 21st Century with a bold update of their varied logos. Until now, PSA featured a shadow of a squash player in the ‘A’ of their name. But Whitestone International, a specialist in building brands, marketing and communication programs, brought that logo to life to reflect the “excitingly fast and physical game” that is the sport of squash.
In addition to the Association logo, Whitestone also created marks for the Super Series and SquashTV.
