Peter Nicol, MBE, arguably Britain’s most successful squash player of all-time, has been appointed as Squash Ambassador by Prince Sports Europe.
Through his company, Peter Nicol Squash, the former World No. 1 will manage the brand’s roster of international player signings and coaches, as well as organize Prince squash promotions throughout Europe, the Middle East and Africa.
Peter Nicol has been linked with Prince for more than 15 years, since first signing to use the brand’s racquets shortly after turning professional as a teenager. World No. 1 for a total of 60 months—and winner of more than 50 international titles, including the World Open crown and four Commonwealth Games gold medals—Nicol retired from the PSA Tour in September 2006 after competing in his 12th World Open.
In addition to his ambassadorial role, Nicol will also act as Global Tour Manager for the brand, in which he will be responsible for identifying new squash talent around the world for Prince, being present at all major events and servicing the needs of the current Prince team.
Furthermore, Nicol will continue to conduct at least 20 on-court exhibitions/seminars globally each year and will represent Prince in building strong relationships with all governing bodies and will advise the brand in all aspects of the sport.
Mike Ballardie, Vice-President and Managing Director of Prince Sports Europe, said: “We are delighted now to welcome Peter ‘in-house’ to build on the highly successful former relationship to expand our status in squash worldwide.
Nicol added: “I am very excited at the prospect of extending my long and fulfilling association with Prince in this way. The brand has an excellent squad of players, and I look forward to adding to this more younger potential stars of the future as well as older well-established players, with particular players signed in relation to specific markets,” Nicol added.
