The annual Super Series Finals Squash Championship has ended its long run at the Broadgate Arena in London following the unsuccessful conclusion of “exhaustive efforts” by its promoters to secure a new sponsor for the Professional Squash Association event.
The Super Series Finals brought together the top eight qualifiers from the annual PSA Super Series Tour to compete in a week-long, grand final. First staged in Switzerland in 1992, the event moved to the unique location of Broadgate Arena in the heart of London’s Square Mile in 1999 under the direction of promoter Satinder Bajwa.
The championship attracted financial support from British Land PLC, owners of the Broadgate Arena—and when Equitable Life bowed out in 2002, Brit Insurance stepped in to take on the title sponsorship.
The US-based promoter, through his company Complete Squash Solutions (CSS), concluded a new agreement with the PSA last year to retain exclusive rights to the Super Series Finals for a further five years. The 2007 event was due to take place at Broadgate Arena, for the ninth successive year, in May.
“Today’s news from Satinder Bajwa is very disappointing,” said PSA Chief Executive Gawain Briars. “We are grateful for his sterling efforts over the past 11 years in building up one of the most prestigious events on the PSA World Tour.
“Whilst the likelihood of staging the 2007 event now is very slim, we will do everything in our power to find a new promoter for the event in the nearest future.”
